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Texas Rangers and Globe Life And Accident Insurance Company enter into 10-year agreement for naming rights for Rangers Ballpark in Arlington
Feb 5, 2014 from Globe Life And Accident Insurance Company
Arlington, TX — The Texas Rangers and Globe Life And Accident Insurance Company today announced a 10-year agreement establishing Globe Life Park in Arlington as the new name for Rangers Ballpark in Arlington. The name change of the park is effective immediately.
Based in McKinney, Texas, Globe Life And Accident Insurance Company has been serving the life insurance needs of American families since 1951. Globe Life has 3.9 million policyholders and more than $60 billion dollars of life insurance in force.
Under the agreement, Globe Life will be the Official Life Insurance Partner of the Texas Rangers. The company will also be making a substantial commitment to support youth baseball and softball programs in the Rangers’ five-state territory through a grant partnership program with the Texas Rangers Baseball Foundation.
“Globe Life is the perfect partner — a Texas-based company that has been helping families with their insurance needs for more than 60 years,” commented Rangers Co-Chairmen Ray Davis and Bob Simpson.
“This agreement makes us a stronger organization — on the field and in our community. It will give us increased flexibility and help us remain competitive from both short-term and long-term perspectives.”
“Globe Life Park in Arlington will continue to be the place for families and all Rangers fans to enjoy a great baseball experience. The Texas Rangers are proud to be entering into a long-term agreement with Globe Life.”
“Sponsorship of Globe Life Park in Arlington is a natural fit for Globe Life And Accident Insurance Company,” said Globe Life President Bill Leavell. “As the life insurance provider for more than 330,000 policyholders in the great state of Texas, we look forward to expanding our community involvement and helping make a difference in the lives of Texas families.”
“We are thrilled to become the Official Life Insurance Company of the Texas Rangers and to help support the outstanding work they do for children through the Texas Rangers Baseball Foundation.”
The Rangers and Globe Life today unveiled a new Globe Life Park in Arlington logo, which will be displayed throughout the park, including on the tops of both dugouts. Globe Life will also receive other permanent and digital signage throughout Globe Life Park in Arlington as well as a presence on texasrangers.com and the Texas Rangers Radio Network.
In 2014, Globe Life will also serve as the sponsor of Elvis Andrus Kids Jersey Day on Friday, June 27 when the Rangers host Minnesota.
Globe Life Ballpark in Arlington, which opened as The Ballpark in Arlington in April, 1994 is celebrating its 20th anniversary in 2014.
Los Angeles-based Premier Partnerships worked closely with the Texas Rangers executive team throughout the naming rights sales process.
Globe Life And Accident Insurance Company, which employs 650 people at its offices in McKinney and Oklahoma City, OK, is a wholly owned subsidiary of Torchmark Corporation (NYSE: TMK), headquartered in McKinney. Torchmark’s other insurance subsidiaries include American Income Life, Liberty National Life, United American, and Family Heritage Life. More information is available at www.GlobeLifePark.com.